02901cam a2200361 4500 429348639 TxAuBib 20200703120000.0 ||||||s2020||||||||||||||||||||||||und|u 9781469080819 1469080818 0a0c6b4e-402b-4ffa-b394-f7821ca24478 OverDrive (Reserve ID) 5276796 OverDrive (Product ID) TxAuBib Varricchio, Alex. The Proximity Paradox [Bridges Audiobook] : How to Create Distance from Business as Usual and Do Something Truly Innovative. Gildan Media, 2020. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 149MB. Format: OverDrive OverDrive Listen, Filesize: 149MB. creative industries. business structures. uphouse. You're too close to your business, and it's killing your creativity Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox-the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common Proximity Paradoxes that affect a company's people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation. Nonfiction. Business. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2020-07-07 22:00:03. May, Kiirsten. Bowlby, Stephen. https://excerpts.cdn.overdrive.com/FormatType-425/1088-1/5276796-TheProximityParadox.mp3 Excerpt (OverDrive MP3 Audiobook) https://samples.overdrive.com/?crid=0a0c6b4e-402b-4ffa-b394-f7821ca24478&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-425/1088-1/5276796-TheProximityParadox.mp3 Excerpt (OverDrive Listen) https://samples.overdrive.com/?crid=0a0c6b4e-402b-4ffa-b394-f7821ca24478&.epub-sample.overdrive.com Excerpt (OverDrive Listen)